The rules surrounding   website marketing can be different depending who you are talking to. There are some concrete rules though that every webmaster should follow when it comes to search engine optimization which include keyword research, linking content, sitemapping and more found on actual search engine pages such as Google Webmaster Central. The one thing that people seem to forget when creating any kind of website is who is it for?

    Website marketing is an extremely focused arena. Finding your appropriate niche market should take time and research. You do not want to be a site that is open to anything unless you are something like Shoutwire or Digg who take interesting news stories from around the world and place them in a listing format. You could even say their niche is worldwide, interesting news. The keywords that you decide are the most appropriate to your site are directly connected to your niche. A keyword like "cheap computer chairs" would be for a website that has a niche in low priced office products. Do you see what I am saying? Your keywords will lead you into what your website marketing niche is or it can happen the other way around.