There have been online businesses that are hesitant to throw their money into website marketing through social media websites but according to a research study conducted by Prospero Technologies many are becoming more attracted to the idea. They found that one third of the businesses in the survey plan on really increasing their website marketing spending on social media websites. Website optimization through social media started as a trend but after so many websites have been able to drive traffic in large quantity to their sites from links and ads on social media, many other online businesses are beginning to follow suit. Becoming stagnate with website marketing spells out disaster for the life of a website. The stubborn online businesses that do not look into spending on social media website marketing will fall behind and disappear. MySpace has gone on the record saying that they will allow third party developers increased access to their advertising services so that they can better compete against Facebook.