If you are looking to begin your website marketing campaign, but have no idea where to start, then begin modeling some competitors. The first step in your website marketing program should involve extensive research on your competitors to figure out how they drive traffic to their website and what kind of search engine optimization techniques they use. The key here is to find out what is the minimum that your website marketing plan should include—based on those sites that resemble your business model. However, you want to keep in mind that you don't want to be a carbon copy of your competitor. Therefore, after seeing the minimum that your website marketing campaign should involve, you want to inject your own specific flavor into the plan. Make sure you pay close attention to those sites that rank high in the search engines, but also be very observant of those sites which have website marketing campaigns that give them high revenues. Just because a site ranks high in the search engine, it does not mean they sell a lot and the point of all this is to sell you product or service. So don't worry if your website marketing campaign is nowhere to be found, start getting good ideas from surfing your competition and device a plan to crush them.